I'm an IT guy -- or at least they tell me I am -- and I have no proficiency to speak of; no certifications at all. Everything I ever need to know I find via Google, review of years of misc. whining on message boards, and trial-and-error.
It's amazing what I've done with no actual knowledge of my own.
Do what Microsoft did..
Release a crap product, admit defeat, then release another product as a de facto 'replacement' soon after and then charge full price for it too.
Worked for them.. Winders 7 is doing very well, I heard.