I think the author is vastly overestimating the importance of the box. Sure, I'll grant you that the Apple boxes are nice, but the only people that get that attached to the box are people that are already attached to the device inside. And that's pretty common for iDevices.
By the way, I didn't have any problems opening the Nexus 7 box. I saw the funny video before I got my device, so I was probably compensating. At least, I had a knife to cut the tape holding the box shut. After that it was smooth sailing. I don't know why the reviewers had such a hard time. Maybe they just had performance anxiety by being on video.
Again, I'll grant that the de-boxing process wasn't as nice as my iPad's box, but it wasn't unpleasant by any means. On a scale from 1-10, with 10 being an iPad box and 1 being the stupid sealed plastic containers, I'd put it at about a 7. It wasn't particularly memorable, and that's probably fine.