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Tumblr Follows Instagram - Reveals Plan For More Ads 75

cagraham writes "Following close on the heels of Instagram's advertising announcement last week, Tumblr has signed an agreement with analytics firm DataSift to provide info to advertisers on user behavior. According to Yahoo! CEO Marissa Mayer, who oversaw the recent $1.1 billion purchase of Tumblr, advertising on the site will become increasingly prevalent throughout 2014. DataSift will provide advertisers with info on the 5.5 billion interactions that occur on the site each day. This makes Tumblr the latest in a slew of recent tech companies to turn towards targeted ads in an attempt to generate revenue." Twitter is another customer of DataSift.

Comment Re:Documentation vs Tutorial (Score 2) 211

One problem I encounter all the time is what level of competence should be assumed? If I write "try ping host xyz" should I assume they can successfully pingtest something and interpret the results? For ping, yes maybe I should assume that, but what about grep? Grep isn't officially supported by the organization so...

I feel like I'm wasting my time writing instructions for simple tasks, but I also feel that I have to write as I though a monkey is the intended audience. I hate to say it, but it's the godawful truth, that there are too many people in IT that can only read-and-do.

Comment Regular Expressions. (Score 1) 121

Get some computers with Notepad++ installed on them and a file that has some various lines of text. Teach them about pattern matching and regular expressions. It doesn't really require any previous knowledge, and it makes you kind of think like a programmer. It's very useful even if you only have a basic knowledge of it, especially when tearing through log files with grep. Some of the students might not find it interesting at all, but I think you'll find that regardless of what you do.
Open Source

Open Source Licensing Debate Has Positive Effect On GitHub 96

New submitter Lemeowski writes "Critics have been pounding GitHub recently, claiming it is hosting tons of code with no explicit software license. The debate was thrust into the limelight last year when James Governor of RedMonk issued an acclaimed tweet about young developers being 'about POSS — post open source software,' meaning they disliked or avoided licensing and governance. Red Hat's IP attorney Richard Fontana explores the complaint saying there is a positive aspect of the POSS and GitHub phenomenon: Developers are, for the first time in the history of free software, helping inform each other about licensing and aiding in the selection process. The result is that it's becoming easier to suggest legal improvements to GitHub-hosted repositories."
Education

MIT President Tells Grads To 'Hack the World' 86

theodp writes "On Friday, MIT President L. Rafael Reif exhorted grads to 'hack the world until you make the world a little more like MIT'. A rather ironic choice of words, since 'hack the world' is precisely what others said Aaron Swartz was trying to do in his fateful run-in with MIT. President Reif presumably received an 'Incomplete' this semester for the promised time-is-of-the-essence review of MIT's involvement in the events that preceded Swartz's suicide last January. By the way, it wasn't so long ago that 2013 commencement speaker Drew Houston and Aaron Swartz were both welcome speakers at MIT."

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