Boycott Netflix. They don't want the business, don't give them money. Send the message DRM is unacceptable.
Is Netflix the right target though? What makes you think they want to have DRM in their product? The answer is, they don't. Netflix was forced by its content providers to use DRM.
Setting aside the debate around the value of content protection and DRM, they are requirements we must fulfill in order to obtain content from major studios for our subscribers to enjoy.
Netflix is not the only online delivery service forced to use DRM. Lovefilm, which operates in the UK was also forced to switch from using flash to Silverlight by the studios.
We’ve been asked to make this change by the Studios who provide us with the films in the first place, because they’re insisting – understandably – that we use robust security to protect their films from piracy, and they see the Silverlight software as more secure than Flash.
I agree that as customers, we should not have DRM forced on us. And yes, a consumer boycott is a way to show our displeasure. But to be consistent, target the true masterminds behind the DRM scheme, the movie studios by refusing to watch their movies on any medium. Consider this -if you boycott and kill Netflix, the studios will be happier because they earned more from the old system pre-Netflix.
Now, contrast the studios' dismal quarterly numbers with Netflix's performance during the same period. The video-rental service, which mails DVDs to subscribers as well as streams films and TV shows over the Web, added 3 million subscribers in the quarter--largely on the growing popularity of its streaming service, the company said.
It's not an apples-to-apples comparison, but it shows significant numbers of consumers are moving to Netflix, a service that all but eliminates the need to own movies.