Comment Re:Travel sites are useful (Score 1) 75
except you have to realize that the hotel is playing a double-edged game.
They are fighting against the online travel agents AND other hotels.
So it goes like this: They want customers to migrate from travel agents to direct booking. They do NOT want customers to go from Agent booking at Hotel A to Agent booking at Hotel B, so they have this love-hate relationship with agents. If they dared to completely gut the agents, the significant bookings brought by that agent would drop off like a rock.
It isn't as stupid or easy as it seems. To rebate the entire commission to the consumer, unless they had a pretty badass way to get consumers to completely change their habits instantly... would cause the Hoteliers to go out of business, as if you choose to starve agents out, they will simply flip a switch and go to /otherhotel/ for their commission.
They are fighting against the online travel agents AND other hotels.
So it goes like this: They want customers to migrate from travel agents to direct booking. They do NOT want customers to go from Agent booking at Hotel A to Agent booking at Hotel B, so they have this love-hate relationship with agents. If they dared to completely gut the agents, the significant bookings brought by that agent would drop off like a rock.
It isn't as stupid or easy as it seems. To rebate the entire commission to the consumer, unless they had a pretty badass way to get consumers to completely change their habits instantly... would cause the Hoteliers to go out of business, as if you choose to starve agents out, they will simply flip a switch and go to