Comment Re:Just buy them (Score 1) 424
This is happening already, they're just growing it organically. Apple is getting into digital publishing. Amazon has been self publishing digital for a while, and recently started printing physical books on its own label. Buying one or more major publisher in any of the 3 major media would give them access to a huge amount of established content, as well as the facilities and manpower to ramp up their publishing chops that much more quickly.
Granted if they wait a couple years the major publishers will probably just be that much cheaper of a purchase, but there's a question of who gets what, too. Whichever one eventually buys Disney/Pixar gets a lockdown on all their copyrights as well. When the content distributors finally turn around and start buying up the content producers, it'll be a land grab to get access to the most desirable IP.