Comment I hate to break it to Facebook, but... (Score 3, Insightful) 155
... they're going to be criticized no matter what they do about this.
I mean, if they hire an outside group to handle this, the user-base will complain that either the wrong group was picked, or that group was not conservative enough, not liberal enough, not whatever enough... you pick. Hell, they'd probably get accused of everything under the sun.
However, the same thing will happen if they pick internal users to be their test-bed for this. "Oh, you picked the wrong users. They're too conservative, too liberal, whatever." It doesn't matter, there's bad optics no matter what.
Doesn't mean that they shouldn't try. Just be prepared for the butt-hurt no matter what you do.