And rebranding can make a big difference-- look at the recent success of Bing, for instance.
easy there big boy! recent success? give them a few months until the "new" wears off before declaring it a success. Its just like the soda companies releasing a new flavor, Surge, Clear Pepsi, OK, Mt. Dew Livewire, [insert freaky ass flavor here], etc... were all a big hit for about 3 months while everyone had to try it. now where are they at?
Yes, yes, Bing has been a BIG success man! Come on, and join the MS funboys party, they serve the coolaid at the entrance!
And this Morro thing, is going to be even bigger than Bing. Based on a technology that has already been rejected by the market, the success will be certain.
I can just picture the meeting:
A: What do we do with this noOneCare? Nobody is buying it, and it costs us money. We fire everyone?
B: Why is it?
A: The technology suck, and people stopped buying into the Mafia Approach (sell fear and protection) long time ago.
B: Let's try to give it for free for one year, then we fire everyone.
If you would have asked me, in 1996 or so, that MS would have become so uncool that no new software they try to push would fail, and that they'll be actually forced to give stuff for free, I certainly wouldn't have believed you.
Oh well, here we are ...