Submission + - When Websites Won't Take No for an Answer (nytimes.com)
He even has a name for the exploitative techniques: “dark patterns.” To him, these are debased versions of the typical sign-up, sharing, shopping, checkout and download processes that are standard practice online.
“It’s a term for patterns that are manipulative, that you are doing on purpose to get one over on users,” Mr. Brignull said when I recently called him.
A few years ago, Mr. Brignull started a site called darkpatterns.org to call attention to the practices.
There’s the “sneak into basket” technique, where a retailer automatically adds products — like a magazine subscription or travel insurance — to consumers’ shopping carts and makes it hard for them to remove the unwanted items. There’s the “roach motel” or “walled-garden” technique, in which sites offer fast-and-easy sign-up processes but make it much more cumbersome for consumers to close accounts.