Submission + - Google Acquires Doubleclick
Brian Ribbon writes: "The Register is reporting that Google has finally acquired Doubleclick, the "leading computer-tracking cookie provider" for $3.1bn. This follows failed attempts from companies such as Microsoft, who attempted to buy the company for $2bn
This latest purchase — involving one of the most offensive advertising companies on the World Wide Web — does little to enhance Google's "Do No Evil" motto."
This latest purchase — involving one of the most offensive advertising companies on the World Wide Web — does little to enhance Google's "Do No Evil" motto."