Comment Re:Nothing wrong with models. (Score 4, Funny) 561
Yes. And he cannot lie, apparently.
...we have identified two things that drive customers to action: intention and impulse (these can be thought of as goal and trigger, or need and desire). Neither intentional nor impulsive behavior is inherently good or bad, but a site that omits intention-based navigation might feel shallow and quirky, and one that omits impulse-based navigation might seem boring.
"May your future be limited only by your dreams." -- Christa McAuliffe