Comment Re:Why do companies use FaceBook anyway? (Score 1) 299
Facebook is a great 'buzz' generating tool... especially if you are willing to put some money into it.
Yes, drive the traffic to your site as many Corps do (a good example is 7-11 or Subway)... they offer contests and post them on their facebook pages and market the hell out of it (not just on facebook), in order to:
1) gather your information (through the contest signup) in the event Facebook does fall off the face of the planet and market research and
2) keep their brand on your mind
The customer thinks "Ooo! Free stuff! Must enter contest!" and the brand sits in the back of their mind... so after they hit the bong later and get the munchies, Subway or 7-11 comes to mind.
Mr. Cuban is doing something wrong.