Comment Re:Structural Unemployment for Middle Men (Score 2, Informative) 443
They don't use Steam in their games anymore than they use Wal-Mart in their games.
Actually, that's not true. The "use Steam" probably means having Steam enabled achievements, "cloud" storage for things like game saves, etc. Steam is more than just a content delivery method. You see, one could sell a box game at retail that has Steam support. The retails are complaining that selling such games will drive awareness of Steams sales channel.
Now, I agree with the part that retails complaining about digital downloads and "banning" said games is like biting the hand that feeds you. Go ahead! Ban the games! You'll soon have nothing to sell in your stores and customers will *still* know how to get the game they want.
What's next? Retails QQing about WoW: Cataclysm is being offered as a direct sale from Blizzard with the benefit of no-installation, retail per-order lines, etc? The only thing you miss is: a) CE editions and b) the "party" a store might throw.
In other words, if a game store says "We're not going to sell Warcraft if you offer direct sales!" do you really think WoW players will notice? They'll get their game one way or another. The one thing game companies have done is offer company specific in-game times. To continue to use WoW as an example, they might offer a "Best Buy" or "Target" tabard if you pre-order the game through those stores. I've seen that before on some games. The "Wal-Mart" colored armor set, etc. To avoid the immersion perspective, it oftne times just translates into "an armor set unique to retail store X" which is usually the same as other stores but with a different color shade.
That way, "fans" of said store can feel equally motivated to get it from them.
Anyhow, I should disclaimer that I like Steam, I use Steam and I do enjoy very much their specials and convenience. I also had CATA pre-ordered, but just went and bought the digital update from Blizzard and canceled my pre-order. It will save me a trip to the store and generating packaging waste.