Comment let me get hooked (Score 1) 687
I have no advice for the game industry.
But for a utility for graphic designers my suggestion would be to let me demo the software. Not for a limited amount of times but for a limited number of uses. I recently got a demo for a drawing application. It's limited to 30 days. I only sometimes need to draw anything. So in the next 30 days I'll maybe only have 4 real reasons to open it and will make time to play around with it in my spare time maybe 3 times max.
But if I were given a limit of say 100 chances to run the program within a time limit of 9 months, that would definitely give me enough time to really evaluate, utilize, and possibly become dependant upon the software.