If you need an in-depth lesson (sans actual math), I recommend the first few lectures from http://www.thegreatcourses.com/tgc/Courses/course_detail.aspx?cid=1413 .
The uranium market declined significantly through the 1980s and 1990s because of the end of the Cold War arms race as well as a cessation in construction of new nuclear plants. Disarmament of nuclear-weapons stockpiles added surplus weapons-grade uranium to the market, which led to a price drop as low as $7 a pound. Much of the fuel currently powering U.S. reactors, for instance, was originally intended for warheads atop Soviet ballistic missiles.
So their 15-20% share would drop to ~ 2-5% costing them 10+% of their viewers. Look at that number...
I did, and unless I'm off today I think you miscalculated. If they had a 15% share, and dropped to 5%, that's a 66.6% loss; if they went from 20% to 2% that's a 90% loss.
ask anyone who works in Manhattan.
Ding ding. I couldn't possibly drive to work. My VP used to, it cost him ~$350/mo for a parking space nearby our office. That's double my monthly train ticket.
I do also consume 5 cups/day of coffee (K-cups, not terribly cheap), with fresh milk. I don't bring my own batteries to work to power my computer. I flush probably 5 toilets/day without paying for the water. I'm typing this post on a computer I didn't pay for...
I'm not saying that taxing services/benefits/freebies/comps/whatever isn't legitimate, but I'd like to see a strict formal definition before deciding whether it's rational.
I fly very often. Most of the times the reminder to turn off the devices will come just before takeoff, and basic compliance checks even for the devices which the attendants saw out and being used tend not to be done. Often you could ignore the request and not have it asked again, since they'll finish their run up the aisle, then prepare for takeoff.
A few times, I've fallen asleep before takeoff (a good special power for a consultant to have) with the bright red light on my noise-cancelling headphones (connected to my phone for music) beaming towards the aisle, and not been awoken by the crew to turn it off. At least twice, my computer has refused to properly standby/hibernate before takeoff, so effectively was still running the whole time in my backpack. As you mention, this was never checked, nor questioned.
Let's turn this around. I like the idea of micro-transaction pay-per-read articles. I tend to read ~0-100/day. I'd like to know, roughly, what the most is I'd spend in a month *if I were paying honestly for value I received*. Note the "honestly" and "most" there.
If, in playing with these free buttons, I read an article I like, why do you seem to assume that I'd hit "0" (well you know what I mean) or "1" in that case? I THOUGHT THE ARTICLE WAS GOOD. Here's a fake $.03. Yes, I realize this didn't cost me anything, but now I have a record of one article I would have read, which (were I being honest that day) would have cost me $.03. If I didn't like the article? *Then* they get 0.
Not all information needs to meet 100% rigorous data-quality-real-world standards to be useful. With a month of this tool, I can determine whether I'd be ballparking $5 or $50 **in a world where this existed, and I was being honest with myself**. That's it. It doesn't tell *you* anything about me, and it doesn't necessarily tell the system designer anything about my "real world" payments. But it sure does tell me about me.
TL,DR: This is an easier way to estimate a ceiling amount for how much you may spend in such a system than recording your month's browsing in an excel workbook would have been.
When I was 8 years old, it would never even occur to me to swallow these magnets. It would be as self-defeating as swallowing my own LEGO pieces.
~1.37 million results, sadly - Google suggested this at the top of the list once I'd typed "Swallow le"
Lesson: people will always manage to do "stupid" things. And there are lots of people.
I've looked at the listing, and it's right! -- Joel Halpern