God forbid that someone gets off a freeway and discovers a local establishment while passing through.
Having owned a business along such a commuter route... All I can say is ROTFLMAO. You have no idea what you're talking about.
All those commuters care about is getting the hell out of Dodge and back onto the freeway and getting home. They're not even looking at the local businesses.
I discovered and patronized two businesses based on routing my commute to avoid highways.