Bottom line, it isn't a matter of "willing to pay for" (I would LOVE my fiber idea), it is a matter of *capable* of paying for.
Yes, exactly. But the point still stands that there are choices. For example you can use cable company fiber to pull into a large building and just buy Ethernet service from them. That way you can choose your transit and bypass the possibility of Net Neutrality issues. You can also re-sell the bandwidth to others in the building so the cost can be shared. It works! It took months (only!?) to get all the permitting and agreements done to pull the fiber into the high-rise building.