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Comment Re:More proof we need more laws... (Score 1) 315


Set up a redialler service a few months to forward calls to my US number to my Swedish mobile, so that my family in the States can ring me direct at their convenience and my expense.

My reward for trying to be a good son accommodating his ageing parents who'll never "get" Skype or WhatsApp or WhatEver? I now get calls at 2 and 3 AM my time from telemarketers with caller IDs indicating that they're neighbours of mine in the Orlando area and accents indicating that they've never been any closer to Florida than Mumbai.


Your Car May Soon Start Serving You Ads ( 310

An anonymous reader quotes SiliconBeat: Santa Clara auto-tech firm Telenav has just announced an "in-car advertising platform" for cars that connect to the internet. Telenav wants to sell the system to major auto manufacturers. And although it's probably the last thing many consumers want, vehicle owners will pay more for connected-car services if they decline the ads. "This approach helps car makers offset costs related to connected services, such as wireless data, content, software and cloud services," a spokeswoman for Telenav said Jan. 5. "In return for accepting ads in vehicles, drivers benefit from access to connected services without subscription fees, as well as new driving experiences that come from the highly-targeted and relevant offers delivered based on information coming from the vehicle."

Auto makers including Toyota, Lexus, Ford, GM and Cadillac already use the company's connected-car products, the spokeswoman said. Telenav CEO H.P. Jin in a press release called the ad platform "an exciting new opportunity" for vehicle manufacturers to "monetize connectivity to cover service costs and even drive healthy profits while enriching the consumer experience with safely delivered, engaging and relevant offers"...

To prevent driver distraction, "ads only appear when the vehicle is stopped, such as at car startup, traffic lights and upon arrival," Telenav said... Of course, driver distraction won't be an issue in self-driving cars, and this technology suggests the captive audiences in those vehicles will likely be subjected to an ad barrage in robotic ride-sharing vehicles and automated cars whose owners decline to pay more to avoid in-car advertising.

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