.. content creators (a.k.a. Hollywood)
I don't think this is / will be specifically aimed at Hollywood (we Australian's do have a small film industry).. I think that was just a rabble-rousing association made by someone who wants to whip up opposition.
That you're a content creator who wants his work protected and you oppose it because of an implication it's for Hollywood shows how effective this tactic is.
FYI I am also a content creator (software dev), but since I write business software that isn't distributed and my personal software is open-source, I do appreciate the benefits of the status-quot (though the proposal isn't particularly hard-line anyway), I don't have strong views on this. I just wouldn't get too foamy at the mouth about an implied association.