Comment Re:LP? (Score 2, Informative) 306
The tracks are standard 256-bit AAC. No DRM on audio (not sure about video). The videos also come as individual files.
While the format is web-based, it's not a browse to a website solution.
My guess is that the iPod app for iPhone will have to be updated to support the extras. Same is true for AppleTV. All the components to support it are there, but they need to be put together.
I think you're seeing one early step in a multi-step process.