Polaroid Lovers Try To Revive Its Instant Film

Maximum Prophet nods a NY Times piece on a Dutch group living the retro dream: they are trying to bring back Polaroid film. This group has the machinery to make the film packs, but needs to recreate the chemicals. Polaroid Inc. stopping making the specialized chemicals years ago, after having stockpiled what they would need for their last production runs. "They want to recast an outdated production process in an abandoned Polaroid factory for an age that has fallen for digital pictures because they think people still have room in their hearts for retro photography that eschews airbrushing or Photoshop. 'This project is about building a very interesting business to last for at least another decade,' said Florian Kaps, the Austrian entrepreneur behind the effort [in Enschede, The Netherlands]. 'It is about the importance of analog aspects in a more and more digital world. ... If everyone runs in one direction [i.e. digital photography], it creates a niche market in the other.'"