Insightful? Really mods? Lets take a site like Megofan...all it has is scans of old Mego adverts and interviews with the guys that worked there. No sign in, no information from the user at all, just some static images and text....now WHY IN THE FUCK does this need to be encrypted? Anybody? Beuller?
This is a classic example of the "we have to DO SOMETHING!" bullshit, a variation of the "think of the children!" kind of thinking...does it solve the REAL problem, which is our devices spying on us, malware filled adverts, or any of the real nasty things we've been dealing with? Nope. But hey it lets CA vendors make more money while putting on the appearance of giving a fuck and that is just as good in these days of hastag "our hearts are with" insert name of city...right?