There's always other places to get the news, stories, etc.
I am afraid you are a bit too optimist. Most of the known web is ad supported. The only major site which is ad free is Wikipedia. But I do pay to Wikipedia every year. If you mean that you go to a subscription based alternative, than you are still too optimistic: in that case you and me are the only two people I know who intend to pay for an ad-free website. This will not be enough