we need are smarter drivers on the road who fucking know better.
Here's the problem: we've tried to make people into better drivers since the automobile was invented. It hasn't worked. You can't change human nature.
Yes you can, you just need to be tougher.
Start putting people in prison for a couple of weeks if you catch them texting/driving. No arguments, mandatory sentence for anybody caught red-handed. The word will soon go around.
Jail time doesn't dissuade gang-bangers (a lot of them enjoy being in prison) but it sure as hell dissuades normal people.
Or, send them to morgues...to look at some people who texted/drove. They need to know that it *does* have consequences.