Comment Re:Nokia has great packaging too! (Score 1) 639
My point being...perhaps the packaging doesn't have much difference to the success of the company as you think...
It is part of the total package was the point of the article and it worked for me. When I bought my first iPod back in 2002, I had never seen a product packaged in such a pretty way. A company that cares about that much detail amazed me. First impressions are a mighty thing.