Suggesting that I learn LaTeX is similar to suggesting that an accountant use Perl to do computations in a spreadsheet.
Strange analogy. Guess I can't see the point in that, whereas LaTeX does satisfy several document generation capabilities that either word processors can't do or do poorly (e.g., automated high-quality document generation, self-documenting methodologies, author focus on content without constant distraction of formatting concerns).
I suspect you won't agree with these points, and that's fine. In my experience, most people just can't see the point of LaTeX and think it's outdated '80s technology. And the people that hold that opinion almost universally have never really used LaTeX. Funny thing is, for those seriously trying it on a large document, most that I'm aware of feel the week or so getting used to the markup was time well spent.
There are a fair number of LaTeX users who have various complaints about the syntax, need for a GUI, etc.. (And some of these are being addressed.) But they continue to be LaTeX users just for the reasons I note above (among others) -- nothing does a better job for their purposes.
Just my experiences and observations.