Stuff going down for a few hours is a lot of money lost.
What about the people who own an iPhone, run Ubuntu, but don't use iTunes?
Is there going to be a way for them to install the application? Keep it up to date?
I was with you, up until Japan. I don't know where in Japan you live, but I have not found one location yet that people won't use a cell phone. Train, basu or restaurant? Fine with me, it's the cars, motorcycles, and bicycles that scare the hell out of me.
People on cell phones drove me crazy in the U.S. but Japan has taken mobile-distraction-while-operating-machinery to a whole new plane. I'm one of the few people who wear a helmet while riding my bicycle (a skate/snowboard helmet) and I get all kinds of scoffs for it, but 7/10 of the foreigners I talk to here have been hit by a car on their bike (thankfully nothing serious yet) and 4 of them they felt were because of mobile distractions.
Japan has so many fantastic social rituals that make things generally pleasant, but the cell / keitai are not part of that.
The worst part about it is that most of the time people aren't talking, they're texting! Not even looking near the direction they are going! Crazy. Try texting someone while riding a bike in the rain while holding an umbrella and a can of coffee with headphones on, it's the norm in Japan (and will be, for a few generations).
For me, it is much more about having more accessible information about the site / software.
The food / vegan diet comparison is a good one as I see this as similar to the "organic, RBGH free, antibiotic free, paraben free" etc labels that some companies choose to display. I do think it will appeal to more people than "software vegans" though simply because interest in knowing about the underlying technology and principles of companies and products is growing.
I'm not sure I would give up a web app or service if there were no alternatives but if there are similar competing services or apps I'll choose the "free" version. If no alternative is available, I can notify the company about it, voice my opinion, and at least have more awareness.
It's a nice step in software transparency and a way for companies and sites that support FOSS standards to market another "badge" that informs of said support.
Just because you haven't found Him doesn't mean He doesn't exist, I can't find most of the constellations in the night sky but apparently they exist.
Same logic applies to:
You should also include
What is wanted is not the will to believe, but the will to find out, which is the exact opposite. -- Bertrand Russell, "Skeptical Essays", 1928