Comment Re:No business model can compete with free (Score 1) 360
This is because deep down most people believe that entertainment is an optional extra. People make the rational decision when given the option of paying for it or not paying for it. They save their resources and pay for the necessities.
Not true. Personally, I pay for my music. You know why? Partly to reward the artist, but most importantly because it's easier. I can go onto Amazon, hit a few buttons, pay a few pounds and I've got a new album on my iPod including cover art within minutes. That works for me.
I got the urge to watch Die Hard and realised that I didn't have it recently. To buy it from iTunes would have cost me £8 (double the DVD price), would have been locked into things that play iTunes and I'd either have to watch it on my PC or move my PC next to my TV. Even if the movie was free, piracy would have been a better option (as it happens I just changed my mind).