Those who are regular Uber users or non-users looking for traditional taxi alternatives will continue to use or look to Uber
And their user experience is going to continue to decline. Getting canceled repeatedly if you're going to an airport hotel, drivers who don't speak English, and drivers suddenly "losing connection" to the app and asking for cash. Instead of competing with cabs, Uber decided to go after the mass transit market. They cut rates twice and increased the company's percentage. More and more of those Uber ratings are reflecting the market's opinion of the company.