The brick and mortars need to focus on providing a better overall value, and that includes their employees being able to enumerate exactly WHAT that better value is.
You do nobody any good by "buying local" just because or buying an inferior product because it is made-in-the-USA. It just keeps inefficient/low-value-add operations alive in zombie mode and provides no incentive for the necessary change that will actually improve the economy long-term.
For example, I did a huge chunk of my Christmas shopping at Nordstrom. I paid probably 25-30% more than I would online or elsewhere. But I did so because they let me sit in a comfy chair, and got me coffee. Then the helpful salesperson went and picked out items for my wife, sisters, mom, etc. that I simply had no chance of choosing well on my own. That's value-add.