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Comment Re:dear gawd (Score 2) 360

What's the market for AR? What's the killer app? Walk around and see adds plastered over items or on businesses? no thank you.

This is the million dollar question. At $3500, this is not a consumer product, even considering the Apple brand and the walled garden. If it's an enterprise product, then Apple will have necessarily have made significantly headway into the significant technical challenges that currently hinder adoption of headsets broadly.

Yes, but what challenges are hindering adoption? It's not price. If enterprises found significant enough productivity gains in AR, $3500 would be an impulse buy. The issue is nobody needs AR to do their current job, and AR adds little or nothing of value to productivity for those jobs. This is literally the case of a solution in search of a problem.

You could make the argument that uses for AR will inevitably follow the introduction of such a product. I would agree...if that product were priced low enough to make mass adoption possible. I'm sorry, but $3500 is nowhere near that price point. It's off by at least an order of magnitude if you want wide adoption. And without wide adoption, nobody is going to create any mass-market use cases.

If you want to see what semi-success in this area looks like, the Quest 2 is the benchmark. It was "good enough" VR for most folks, and the sub-$500 price point was nearly an impulse buy. People bought it in droves compared to anything else and ecosystems (to some extent) sprung up to take advantage of it. The Quest Pro was a serious misstep, pricing itself out of the market. Sales have been dismal and discounts haven't helped. Apple said "hold my beer" and went even pricier. Not going to bother taking bets on how that will turn out.

Comment Re:Oh my... (Score 1) 360

Those look worse than Google Glass - and that's with the benefit of a decade's technological advancement. On the plus side, we can start using the term "glassholes" again.

I know its Apple so there will be at least some buyers, but - come on.

There will be more sales in the first month than Oculus has had since day one.

And unlike 99.998% of other AR/VR devices, these won't end up in a drawer in a month after purchase.

Mark my words.

You forgot the sarcasm tag on your post.

Comment Re:Oh my... (Score 1) 360

It looks like a dive mask, so I guess you could add a snorkel and pretend you're just going to the beach. Uhm. Well. Maybe not.

When I look across an average group of humans these days, do I see faces? No. I see crooked necks staring down at screens.

No matter how nonsensical you may feel something is or appears, I promise addiction can defeat it.

With $3500 being the entry point, you'll have to give up some of your other addictions to afford it. How much coke, crack, or weed could you get for $3500?

Comment Re:We need about ~1500 of these new power plants (Score 1) 175

The United States. Massive offshore and onshore wind resources.

OK, let's run with that and see what we find. Let's start with offshore wind. You can't just put it anywhere; you need areas where the winds are favorable for power generation and catastrophic storms are rare. So the entire coastline isn't your oyster. Several offshore wind projects are already in effect. Why aren't more? Could be because coastal residents hate them. Yup, the same environmentalist flag wavers who decry nuclear, coal, oil, and natural gas are all in favor of wind power...so long as it isn't anywhere near them. And since you need power generation relatively close to power consumption to keep transmission losses low, you end up needing wind farms near major population centers on the coastline. This runs afoul of these same folks, not to mention issues with shipping lanes and fisheries, none of which want giant turbine towers jutting out of the water. So the problem here isn't technological or economical; it's political, also known as hypocrisy.

What about onshore? Well, much the same applies. Wind farms need lots of real estate. Land in the middle of Bumfuck, Nowhere is very cheap but it's a long way from the big cities who want to consume that power. Even then, you can't plop a turbine down just anywhere; it needs to be where the wind is. If you put those two factors (wind availability, affordable land) together, that "massive resource" you mentioned isn't anywhere near massive anymore. Indeed, many of the economically viable ones are either already built or in the process of being built. And you still have the issue of local residents generally despising turbine towers all over the place, not to mention environmental groups complaining about noise, killing of endangered birds, and the ecological disruption of tower construction and maintenance.

So, you asked a question and now you have the answer, showing this is not as simple as it's being made out to be. Sure, this could be done but you'd have to tell a lot of wealthy, powerful landowners to fuck off (good luck since they own the politicians), you'd have to tell the environmentalists to fuck off, you'd have to tell ports providing vital imports/exports to fuck off, and you'd have to tell fisheries providing you vital food to fuck off. I don't know about you but living in a country where the government has the power to tell that many people to fuck off is not something I find attractive, carbon neutral or no carbon neutral.

Comment Re:We need about ~1500 of these new power plants (Score 1) 175

So what is the excuse of other countries that also have excellent renewable resources but have not exploited them yet?

Name some and I'll tell you. Most have fully exploited all the feasible hydro, the oldest and most obvious renewable. Geothermal is only usable in areas of volcanic activity. Solar is best where there's lots of sun but few people live in deserts, making transmission losses the major problem. That leaves wind, which requires...well...windy areas and lots of acreage which is not feasible everywhere. And let's not forget environmentalists who scream for renewables but absolutely refuse to allow them in their areas.

If renewables were cheap, effective, and easy, everyone would have them already. Since they don't, the obvious conclusion is it's not as simple as you're making it out to be.

Comment Re:We need about ~1500 of these new power plants (Score 5, Informative) 175

Iceland. 73% tidal, 27% geothermal for electricity. Heating is 99% geothermal.

Norway is also over 90% hydro for electricity, with the bulk of the rest being wind. Heating is more mixed, with a lot of waste burning and biofuel.

Costa Rica is also almost entirely renewable for electricity generation.

Each of these countries is uniquely positioned to take advantage of local, natural renewables. Some of them -- like Iceland -- also benefit from extremely sparse population densities. This is not the case for the rest of the globe. The areas where this is feasible are extremely limited.

Comment Re:We need about ~1500 of these new power plants (Score 1) 175

That's why it's so important that we push renewable technology and make sure it is available to developing nations. If they can build their infrastructure from the ground up to be suited to renewables, that will hugely limit their peak emissions. By demonstrating a high quality of life with renewable power, they will have confidence to adopt it.

Developing nations are least equipped to pay the higher costs associated with this concept. If you offer them cheap power from a coal plant versus expensive power from a renewable plant, they'll go for the cheap solution 100% of the time.

It's worth checking out one of Enron's questionable ventures in India. They built a power plant in one of the poorest areas of the country only to discover the electricity was too expensive for the citizens to buy. The whole thing went bust because people let the idea get ahead of the actual, real economics of the idea.

Comment Re:No (Score 2) 175

Hmm, more electrical cables or a fission reactor. I don't think that's much of a choice. The cables are probably cheaper too.

You need to understand the difference between peak load and base load power generation. Wind, solar, and tidal are all subject to unpredictable variation, and storing unused power from these sources is either very expensive, very inefficient, or both. You need something to reliably generate a certain constant baseline when it's cloudy, not windy, snowing, etc. The only current zero carbon solution to this equation is nuclear.

Comment Re:Just release and let developers loose (Score 1) 123

Here's the problem: your monitor is 2d, the world most humans directly perceive is 3D. Anything you look at on a monitor has been projected and looks weird. There's your problem, a VR headset solves that. It is a new display technology capable of providing 3-dimentional, animated images accurately. If you have used such a headset you instantly realize it's a big step forward in display technology. It can be more, everyone is offering more. But this is enough.

Yes but a big step forward that allows what to take place? Just because you can browse Amazon in 3D does not mean you're going to have a demonstrably better shopping experience. It's not enough that it is better. It must be better while being practical and affordable.

I recall, working on HDTV in the early days, everyone saying it's going to bomb because nobody needs more than standard def, it's good enough. Nobody can perceive pixels that small as it is (yes, this was said). We built it, people bought it. Standard Def TVs are now hard to find, HDTVs are *much* better to look at. Smart Phones, I remember wanting one of those since the mid-90s. People kept saying nobody would want to have a computer in their pocket, computers are hard to use and nerdy. They built them, we even had a windows phone, and it was indeed hard to use and nerdy and crashed a lot. Apple figured that out though. Now everyone has a smart phone of one sort or the other.

To use your SDTV vs. HDTV example, there was definitely a market for HD because it was demonstrably clearer and sharper than SD. Ditto for 4K. Now we're nudging towards 8K and there are few adopters. Why? Because 4K is generally good enough. That may shift to 8K someday, but then what about 16K? 32K? At some point you get diminishing returns. It may be better but there is little value in the better to offset the increase in cost.

Case in point, look at how the Oculus (I won't dignify it by calling it Meta) Quest 2 took off. Prior attempts by everyone else focused on $1,000+ headsets. They sold poorly despite being quite good (for the time). Then along comes the Quest 2 and they flew off the shelves. Why? It was "good enough" at a price point that was nearly an impulse buy.

I predict this $3k Apple gadget will appeal to those with more money than sense, especially those who love wallowing in the narcissistic pleasure of having the latest cool gadget that nobody else can afford. Other than that, it will go nowhere.

Comment Re:I think we should be told (Score 1) 115

Ofcom go after anyone with clout? AH HA HA!

While I get your point that there are certain "protected classes" of people who will always be allowed to get away with it, that doesn't mean people with clout are immune to Ofcom's predations. It just ensures one side of the political spectrum gets hammered. This should be a terrifying thought to anyone who values freedom.

I'm reminded of a passage from Atlas Shrugged where a politician is explaining the purpose of laws. They're constructed such that it is impossible to legally run a profitable, successful business, hence every successful businessman is a lawbreaker. The government then picks and chooses who it will (or won't) prosecute on political whims and favoritism. Hence the government exercises de facto control over the entire economy -- and by extension the lives of its citizens -- without being granted any Constitutional authority to do so.

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