George Lucas and Star Wars stopped me from going to the movies (and I want to tell him that). I went to Phantom Menace and when I got home I was *still* infuriated about having to sit through about 50 commercials. All I could remember about the movie was the racial stereotyping. It was years before I went to another movie. I've seen about 6 films since that experience (The Prestige, Avatar, Storm Surfers, August Osage County, a Star Trek, and Snowden), all of them because someone with me wanted to go (except Avatar and SS; I wanted to see the new era of 3D and the surfing).
I NEVER even THINK about going to the movies because they charge you to ruin your afternoon or evening. If the price of admission was given to me by them, I still wouldn't go. That said, I really enjoyed Snowden and there was NO COMMERCIALS! I was stunned, but happy. Sad to say, they never turned out the house lights so my gf couldn't give me one without being seen. I really want to see Dr. Strange but will only go if I know they'll turn the lights out. ;)