Comment Re:I, for one, welcome our new advertising overlor (Score 1) 220
My revs are up marginally the last few months. My theory was that it's Google doing a much better job of using their DoubleClick display adds to follow users around the web - it might be specific to my main site, it's very niche, and there really weren't that many distinct advertisers. Plus, I've been noticing Google ads following me as I browse the web. It's a little eerie, for example, I was researching antivirus packages for work. A day or so into the process, I'd start seeing ESET NOD32 ads everywhere.
On the advertising side, i.e. AdWords, my costs are up a little bit too. Maybe it's the economy improving or general growth in the Internet... I'm not sure yet. I've been meaning to take a closer look at how much I'm paying per click.