To simplify, there are two reasons people and businesses stick to MS Windows.
First, they're used to it. There are alternatives, like Linux distros, but that would require retraining. Microsoft destroyed that advantage with Windows 8, which is less familiar than user-friendly Linux distros.
Second, they need to run Windows-only software. The move to running more and more applications as HTML5 that only needs a good web browser means that an increasingly large number of Windows-only applications will run just fine on a Linux machine with Chrome or Firefox. Microsoft's been pushing this also.
This means that more and more people and enterprises will find themselves interested in some sort of Linux desktop distro, as long as somebody's going to provide support (Canonical?), or maybe ChromeOS or a version of Android. The biggest advantage, from a business point of view, is breaking the monopoly, so no company can come along, do something that spites the user base, and count on their continuing business.
The desktop business is hardly going away, since tablets have their limits, but a fraction of that diminishing OS market is still worth pursuing.