Again, I have the opposite viewpoint; if the price of the books were more reasonable, then wouldn't that offset the higher initial price of the e-reader? That seems the more consumer-friendly approach.
Disclaimer: Other than reading the occasional Gutenberg text on an old Palm TX, I don't own an e-reader. With the recent shenanigans by content publishers forcing Amazon to raise their e-book prices, I'm really not interested in even entering the market - no matter what the price of the e-reader. If they gave it away free, (a la mobile phones), I still wouldn't bite the lure. $15.00 for an electronic book is just too much, IMO. Especially when I can get all kinds of dead-tree reading material at the local used bookstore and library. They have plenty available there to keep me occupied for the rest of my life.