Oh "they" say that? Who? Where? Like literally two people in some subreddit somewhere? The only time I ever see people expressing this sentiment are the imaginary people in posts like yours. Snap out of it. Look at the history of Apple and Samsung advertising. Does Apple even address Samsung? Now look at Samsung's advertising? Constantly trying to draw lines between Samsung owners and people with iphones for well over a decade. Now look for actual voices from these so-called apple super fanboys, count them, and compare them to the people who feel so rankled by them. The "boohoo apple fanboys are so terrible" people outnumber the supposed apple fanboys by 1000 to 1, and based on the rest of their marketing strategy, I'll bet you a grand that no small part of these are part of the "Apple Fanboys" are working on the Samsung marketing team. You're buying right into a corporate marketing strategy. Don't be an idiot.