Submission + - Microsoft to buy Aquantive for $6 billion
An anonymous reader writes: In a bid to boost its presence in advertising, Microsoft said Friday that it will pay $6 billion to acquire Aquantive, a digital marketing and services company.
The deal is Microsoft's largest ever, highlighting the importance of supporting more-advanced advertising products and technologies across areas including media planning, video on demand and Internet Protocol television. Aquantive produces the Atlas Media Console and Drive PM tools for advertisers and publishers, and owns interactive ad agency Avenue A/Razorfish.
http://news.com.com/Microsoft+to+buy+Aquantive+for +6+billion/2100-1030_3-6184778.html?tag=nefd.lede
The deal is Microsoft's largest ever, highlighting the importance of supporting more-advanced advertising products and technologies across areas including media planning, video on demand and Internet Protocol television. Aquantive produces the Atlas Media Console and Drive PM tools for advertisers and publishers, and owns interactive ad agency Avenue A/Razorfish.
http://news.com.com/Microsoft+to+buy+Aquantive+fo