If it's society's job to ensure that someone can benefit from creative works, why is it handing the creators something which is utterly worthless? The right to control copying of an abundant product is worth nothing without the distribution network which is not owned by creators.
Oh, right, because copyright is intended to benefit the distributors and not the creators. The creators are merely a cheap excuse and as they are not particularly scarce and most cannot independently gain access to end consumers to a significant degree, they hold no bargaining power and thus have the choice of between getting screwed or getting nothing. Perfect. For the distributors.
If 'copyright' had actually been about incentives for producing creative works it would have been constructed to automatically hand creators a significant portions of the end user transaction. A guaranteed significant cut would actually be worth something and would actually let someone focus on creative works full time.
But it's not. And most 'creatives' would have a better chance of striking it rich by working selling fries with that and investing their proceeds in the lottery than by playing a game which is intentionally stacked against them every step of the way.