You've missed the point completely. The purpose of Earth Hour is to make us realize how absolutely reliant on technology we are. No electric lights, no computers or phones and no television is a jarring shift for most urbanites. Turning your lights off isn't about raising awareness in others, it's about raising *your* awareness. Hopefully you do a little thinking and realize that (a) an emergency preparedness kit with food, flashlights, water and a few days worth of essential supplies is a very sharp idea in case of a disaster, (b) your house/apartment probably doesn't have an effective secondary heating system. Fix that. And, finally, (c) that we're bloody wasteful and should do something about it. Chances are that you won't get far with (c) because it's bloody hard to wean ourselves from our energy addiction, but you stand a reasonable chance of succeeding with (a) and (b).