chiphart writes: "Imagine that you are on a team that has developed an amazing new product or service and you want to tell the world. The one person in your group with an English degree hacks up a press release — now what do you do with it? There are many different press release services out there...but do they work? Does anyone have any good or bad experience to share about these services? Are there any non-obvious methods for distributing press releases in an effective manner, especially for a group that has little in terms of marketing funds? One thing we learned from our journalist friends is to approach reporters directly in, to quote, obsequious fashion, but that has not lead anywhere yet. I will indicate my seriousness for a response to this question by not linking to the obviously amazing new product/service in an effort of self-promotion."