Surely, I can't be the only one that';s rolling my eyes at this 45%\46% statistic that's being thrown about lately. It seems like this statistic is either misunderstood or abused.
Puzzle, board and card games made up the majority of online games at 34%. Action, sports, RPG games were all categorized together bizarrely and represented 26%. There's no breakdown of gender per genre, something that's pretty important in a discussion about gender in games. Most gamers would not consider someone who plays poker or scrabble online as a gamer, though, yes, I suppose technically they are. You're a gamer if you play snake on your phone while waiting for the train, but then, if you're a woman, is it fair to criticize the games industry for not catering to you, because in a trade show on the other side of the country a scantily clad model is dressed up as a video game character? Even if you do factor in board and phone games, E3 is not catering to these kinds of players. Is that sexist? I don't know, but I know the ESA's report isn't accurate enough to make that call. Most people have a gaming device called a phone, and have probably played a few games on it, and purchased Angry Birds or some such tat. Does that make them a gamer? I would welcome a more detailed study, particularly one that goes into a lot more detail.
Twitch.tv(for game streaming), online multiplayer, trade shows seem to be dominated by men. If women are making up nearly half of gamers where are they? I'm not saying the study is lying. I'm just saying it's too broad. There are genres and gaming platforms favoured by men and women in different proportions, and evidence of sexism starts with gathering