If Apple only makes their money selling hardware, how about opening up the OS to allow people to install anything they want? I'm happier having Google handle my searches and email than giving money to a company that keeps attempting to lock people to their 'walled garden'. Many people still use Google services even if they have an iOS device as well, as it tends to be some of the best available. Apple can get in all the 'digs' they want on their competition, but the RDF ain't what it used to be.
IIRC Apple also makes tons money selling software and media. If you prefer living naked in Google's glass house to living fully clothed in Apple's walled garden that's your preference.