As I noted in a a post to the Creative Commons "cc-community" mailing list, while the software ("open source", "free software", "FOSS", "FLOSS", "open specs", "open protocols") industry and software users have (mostly) got the memo regarding the requirement to be open, and the music industry closely followed suit due to YouTube and other developments, there's still a lot of resistance from the film/movie industry. Nevertheless, I believe that whether they proclaim to currently like it or not, they will also embrace “openness” (also meaning honesty, transparency, lack of resentment, trust, etc.), and adapt to a newer business model based on the Internet, and other means.
One thing people should understand is that the fight for freedom and openness is not about getting rid of "big business". There will likely always be big businesses, because some companies are smarter than others and grow more, and there's nothing necessarily wrong with a big corporation, as long as it doesn't violate basic, objective, ethical principles such as initiatory force, threat of force or fraud against a person or their physical property, which corporations don't usually do (as opposed to many government agencies in the past and present). So if you were hoping that Walt Disney Corp. or Warner Bros or whoever will disappear, you will most likely be disappointed. However, I believe and hope we will see the day when the characters of them will be under the Public Domain or a liberal Creative Commons licence (at least in effect), simply because this makes business sense.
Naturally, there's still a long road to go, even in mostly won battles such as the software or music industry: YouTube ended up having to block all videos containing music for German IPs after a German musical cartel demanded they pay royalties; many YouTube remixes/etc. have been removed or made country-specific due to copyright claims; and it seems like a lot of content (Last.fm, Amazon.com mp3 sales, etc.) is only available to USA residents. We should try to convince the music industry and other industries that it makes perfect business sense to avoid such silly measures, which only encourage piracy. Most artists nowadays make most of their money not from selling actual copies of the songs, and the labels who signed them have adapted to this new reality, but given that I wanted to buy a song I liked from Amazon.com and couldn't and after a long time met someone one IRC who let me download it from his huge collection of mp3 (without paying), something here is definitely wrong. DRM and locality restrictions etc. end up hurting sales more than they encourage them, and the pirates don't care anyway, and it's time the media (audio, video, books, software, etc.) industries realise this.