What choices for the end user? For the power industry, natural gas is now used far more than coal and it has a smaller carbon footprint, which helps everyone. The power industry also invests in wind and solar. But for the customer, the product has to offer a viable and better alternative than what you want to replace. You have to look beyond being an eco-oriented person who will just do it. Solar is still expensive (I have 15 solar panels myself), BEVs are still expensive, etc. Go up to Joe 6-pack or Mr Farmer and tell him to pay a lot more for a car that costs way more than the $800 he paid for his car or the thousands that it costs for his tractor that needs to be recharged, making planting on schedule next to impossible. We're not there yet and it's doubtful we will be there by 2035, the goal of the Biden administration.