Comment Re:DVR (Score 1) 753
If you have a "normal" DVR then you are part of a sort of stealth nielsen household. Obviously they know how you use your DVR or they wouldn't know that it accounts for 33% more viewers. My cable company can totally tell what channel I'm currently tuned to and if I have something recording on the DVR. It goes without saying that they store that info and sell it to the upstream providers.
Even if you haven't seen these particular eyecatches I'm sure you've seen the technique of going to commercial just at cliffhanger and then doing a 30 or even 15 second ad and right back. This is the networks messing with you.