Comment Re:Marketing fail. (Score 2) 442
They are each trying to shore up their known weaknesses. My dad might see people walking around with iDevices, and say to himself, "Hmm, these seem to be everywhere, but what do you actually do with one?" Apple commercials tell him. Trying to highlight how cool they are in commercials would only be counterproductive.
Similarly, when average people think of Microsoft, they think about sitting at their desk 8 hours a day in front of a computer doing mind-numbing work.So their commercials try to get people to associate Microsoft with fun (not unlike the quintessential beer commercial showing a bunch of happy young people at the beach or at a party to get you to associate good times with Budweiser). Telling people that computers can do lots of stuff doesn't help to change people's minds about Microsoft as a leisure company.