Comment Not giving a launch date is wise (Score 2) 17
For direct phone-to-satellite service SpaceX needs the new V2 satellites. They can only launch a smaller version of these on the F9 and not many of them per launch. So to get enough of them into orbit they need Starship. Starship development isn't going exactly to plan though. OK, the plan was more than ambitious, they were basically planning to whip out a fully reusable heavy lifter out in no time and get it operational and this on a budget others would hardly start to bend metal for.
But it is wise to not announce a launch date for this service. May take one year, may take four years.
Apple probably also was wise to use an existing provider for their emergency sat system (Globalstar) even if it has just a very narrow use case because data rates are extremely low and you basically need to point your phone just right at the sky for minutes. But in an emergency it already is much better to have than nothing.