Comment Re:What do they do? (Score 1) 212
A: $140?! At near-zero bandwidth, unless storage is large (i.e., you're storing 10+ gigs of data on the site for public access), find a cheaper provider. Asmallorange's lowest plan is a few bucks per month. Amazon's cloud stuff may be almost free, too, based on a hit/day metric.
B: I'd presume FIL is writing off the expense, so real after-tax cost is down roughly a third from there. $30 bucks becomes $20.
C: With domain registration, you'll still end up having some cost. Back up to $30.
D: If all you get is a hit a day, focus on correct info on various high-scoring results: (yourstate) (your name) (your specialty). Don't obsess, but think about it occasionally.
E: 9/10ths of local advertising mechanisms that are begging (BEGGING!) for your business will create little web-presence improvements free with any ad purchased. Instead of considering $140 a year expensive (!), do little PR things: clean up or add data for local-hospital / local/state registries / WebMD / yelp / yellow page / local newspaper / chamber of commerce presence. Analyze where clients come from, and do 80/20 effort on the sure stuff and the stuff I just mentioned - The ROI for small psych practices might be negligible, but he WILL pick up clients based on people stumbling across his name in these places, or by recommendations.
F: look at his home broadband contract: running a server from there could get DOS'd by the ISP noticing him, could get a price increase for violation of a 'no hosting' clause, and could just get DOS'd because the ISP doesn't notice him: my self-administered exim server got to be too much of a PITA eventually, with my ISP doing random things to silence rogue spam daemons.
Having said that, I'm also running tiny sites or daemons from a wrt54g, from a few Amahi servers, a Shiva (and have friends doing everyhting from FREESCO to PWNIE to RPi). Rock on. Just recognize that $140 a year isn't a good business motive.