Murdoch comes off as someone facing a culture shock and has no interest in trying to adapt. I don't know why Google doesn't just do a preemptive strike and drop them from the search engine. This has the other effect of making people using Google toolbar think the site doesn't exist. They could always point to a DMCA style take down page and then offer alternative news sources.
We could always start putting Murdoch's site in red, using the WOT tool