agreed. Snes games would cost 60GBP (about $100-$120 USD) when they are available. Now they take 40 hours to complete and are created with a huge landacape design / physics / progammer / story teller / film prodution force. I feel happy paying the price of about 35GBP for games. And if I don't like that I can get them second hand.
However, if the games stores seriously want to get me to buy from them instead of just browsing during my lunch break, they have to start meeting amazon prices or less. Who'd pay double for a game unless they wanted it quick?